The Importance of Event Marketing
We believe that Event Marketing projects are a must for B2C brands. Companies can use various advertising channels to promote their products, strengthen their brand image, and manage how their brand is perceived by consumers, just like their competitors.
However, conventional advertising channels such as TV, radio, magazines, and newspapers are losing their memorability and impact day by day. This is a reality of today’s world. While they are still essential to reach large audiences, they are not enough to make a difference.
Consumers do not want to use TV, radio, magazines, or other broadcasting media to watch or listen to ads. Therefore, they often skip the ads that appear in these media. Furthermore, it is not possible for consumers to interact with the ads on these media.
In Event Marketing projects, the situation is entirely different. The consumer is at the center of the event. They become a part of the promotion that you create on their own free will. They interact with your event, which includes your brand and marketing message. They receive the marketing message that you want to convey willingly. The memorability of this kind of promotion is much more effective than conventional advertising. In an event where positive experiences involving the consumer are lived, the consumer develops positive emotional responses towards your brand. This increases the consumer’s sympathy towards your brand permanently. Additionally, they share this experience with their close circle, which creates a Word of Mouth Marketing (WOMM) campaign for your brand.